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March 17, 2015
With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]
January 6, 2015
In this time of tremendous competition and inherent consumer savvy [they know when they are being sold to], what is one of the most important challenges […]
December 9, 2014
We love a good countdown. A NASA rocket launch. New Year’s Eve at 11:59PM. And, on radio, where the countdown has a special place of its own. […]
December 2, 2014
Just “yesterday,” I was planning ahead for the upcoming year. 2014 was going to be the year that I would complete everything on my to-do list […]
September 23, 2014
Planning a radio buy in local markets should be easy, right? Buy the top-ranked stations and call it a day. What if you’re not McDonald’s […]