IT’S YOUR FIRST DAY ON THE AIR.  COME IN OFF THE LEDGE.

  Don’t panic.  Don’t jump.  Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell you how great your commercial sounds. It’s your first day on the air.  Here’s what happened. A whole lot of people heard your name for the very first time.  If we’re lucky, they also heard something of value to them and then married…

THE MAN WHO SAVED RADIO

Chris McCoy is the morning man on WMGQ-FM in New Brunswick, NJ, a suburban New York City radio station 30 miles south of Manhattan. He rises well before dawn and makes the 70-mile trek from his South Jersey home to the WMGQ control room through unpredictable weather and traffic conditions. Before most of us awaken, he’s already pored over countless newspapers, magazines and websites preparing for his weekday morning radio…

STOP DOING THAT!

I’m an agreeable guy; positive and upbeat by nature. But sometimes, bad radio ad copy and foolish mistakes make my blood pressure rise like an hour spent in a small, windowless room with Lewis Black sputtering 90-decibel agitations. Share my rant and see if you don’t agree. Take Your “Holiday Ads” Off the Air When the Holiday Ends. Come on. It’s March. Should we really be hearing commercials for a…

The Death of Direct Response and Branding

There’s been a subtle shift these past few decades.  Branding advertisers now demand accountability and performance from their advertising.  Direct response marketers wish to put a face on their brand so the public perceives their apples as having more value than the next guy’s apples.