Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes. In radio advertising, the reasons behind a radio […]
The numbers are astounding. In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide. The 2018 […]
When my partners and I formed a national, “radio only” advertising agency in 1993, I was offered polite words of encouragement and a couple of invitations […]
I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – […]