MEN CHANGE CHANNELS AT 33

According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of their teens and 20s. Now that’s not to say they stop listening to new music altogether or ignore new releases by their favorite artists, but they’re now transitioning to spend more time with radio stations that play music from their Wonder Years, rather than…

WHY I SECOND-GUESS MYSELF FOUR TIMES

I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – in addition to myself – to write for every one of our agency clients? Because as well as I think I can write in the voice of others, I’m still just me; broadened by my collective experience, but limited by a singular life journey…

IT’S YOUR FIRST DAY ON THE AIR.  COME IN OFF THE LEDGE.

  Don’t panic.  Don’t jump.  Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell you how great your commercial sounds. It’s your first day on the air.  Here’s what happened. A whole lot of people heard your name for the very first time.  If we’re lucky, they also heard something of value to them and then married…

All Roads Lead to Radio

Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a bit of a road map to help you navigate the audio landscape in 2015: •Myth #1: I’m a small business, only in one area, and there’s simply too much waste to make radio effective. •Fact: While making dollars stretch is a challenge for all…

THE MAN WHO SAVED RADIO

Chris McCoy is the morning man on WMGQ-FM in New Brunswick, NJ, a suburban New York City radio station 30 miles south of Manhattan. He rises well before dawn and makes the 70-mile trek from his South Jersey home to the WMGQ control room through unpredictable weather and traffic conditions. Before most of us awaken, he’s already pored over countless newspapers, magazines and websites preparing for his weekday morning radio…

SPRING INTO RADIO ADVERTISING

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, hopeful and ready advertiser, to place your spring radio advertising! Keep this one important thought in mind: the early bird not only gets the worm but gets to mix it up with other early birds. For your business, these other early birds are consumers…

STOP DOING THAT!

I’m an agreeable guy; positive and upbeat by nature. But sometimes, bad radio ad copy and foolish mistakes make my blood pressure rise like an hour spent in a small, windowless room with Lewis Black sputtering 90-decibel agitations. Share my rant and see if you don’t agree. Take Your “Holiday Ads” Off the Air When the Holiday Ends. Come on. It’s March. Should we really be hearing commercials for a…

Brought to You by…. You!

In this time of tremendous competition and inherent consumer savvy [they know when they are being sold to], what is one of the most important challenges you face as a B2C or B2B brand?  Standing out!  And, I’d say, standing out in a genuine, believable way. Savvy consumers know they are being courted, so why not take the extra measure to convey you mean business?  One of the many ways…