2011 at The Radio Agency

Interview With The Radio Agency’s CEO Mark Lipsky
January 20, 2011
Interview with Promotions Guru Barbra Tabnick
February 9, 2011

2011 at The Radio Agency

We’ve always loved being a “radio only” advertising and promotions agency. Now, in 2011 as The Radio Agency, the proliferation of new technology makes this a remarkable time to be in radio.

Since 1993, Radio Direct Response built an excellent national reputation for creating and managing direct response advertising campaigns on radio. Our former namesake also did an excellent job at branding, but you’d have never known that from our old name.

That dilemma, coupled with radio’s expansion into so many “new” channels of distribution, prompted us to use our corporate name, The Radio Agency, which more clearly encompasses all of the things we do in radio.  (We’ve actually been “The Radio Agency” since the early 90s.)

Our agency’s slogan, “Sound Advertising,” says it all.

Internally, we’re the same great radio advertising agency we’ve always been. Same great people, same laser-focused skills and capabilities. Externally, we expect to attract many new business partners who’ve been seeking out an agency that can do in-store radio placements, create retail trade promotions, place buys on Pandora, NPR and podcasts – or launch a powerful branding campaign. Again, these skills are nothing new to us.  We’re just now better-positioned, by name, so that people can find us.

It starts with the same core strengths people have known us for: writing and producing powerful radio commercials that inspire listeners to take action – and the ability to place those commercials on the right stations, channels and networks to get results. Next, layer in our deep experience creating and executing local and national radio promotions – which we’ve done for over 10 years through our sister company, RDR Promotions (also now part of The Radio Agency).

Next, build in all the exciting things that make “The New Radio” so compelling. Radio stations streaming online with opportunities for banners, video pre-rolls and email blasts.  Personalized radio services like Pandora, Slacker and LastFM.  In-store point-of-purchase radio.  NPR.  Podcasts. Retail trade promotions that move cases of product at retail for consumer packaged goods.

And then there’s the amazing mobile phone apps. When you can listen to radio on your iPhone or Droid – and then simply tap the screen to place an order or get more information – you’re talking about a whole new form of radio that guarantees radio’s place in the marketing mix for years to come.

We’ve always loved being a “radio only” advertising and promotions agency.  Now, in 2011 as The Radio Agency, the proliferation of new technology makes this a remarkable time to be in radio.

We hope you’re in radio, too.