Radio Promotions for May
Monday, March 1st, 2010The month of May offers the obvious choices of Mothers Day and Memorial Day but if you’re looking for something a little different to promote your brand, there is no shortage of opportunities. For instance, the first two legs of the Triple Crown take place in May. The Kentucky Derby kicks it off on May 1st and is followed shortly by the Preakness Stakes on May 15th. Partner with a local radio station and have their listeners predict which horses will win, place and show in each race. The person with the most correct will win a trip to next year’s Kentucky Derby.
May is National Photo Month. Radio stations can drive listeners to their websites to submit photos where they or their family are using your product. This is a great way to combine the on-air message about your brand with a visual component. Listeners can vote to determine the best “ad” on the website. The grand prize could be a top of the line digital camera with the necessary accessories.
Christopher Columbus discovered Jamaica on May 4th, 1494. What better way to mark the occasion than to give away trips to Jamaica? This can be done on-air, online or at retail locations. Listeners are thinking about summer vacations in May, so this would be a welcome for some lucky winners.
Some other dates to keep in mind:
- May 6th - 95th Anniversary of Babe Ruth’s 1st Home Run
- May 12th - National Nightshift Workers Day
- May 31st - 20th Anniversary of the premiere of Seinfeld
- May 31st - Clint Eastwood’s 80th Birthday
Barbra Tabnick, Senior Account Manager