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March 27, 2024
This study shows that 75% of podcast listeners have listened to a podcast host for a product endorsement, compared with 62% of social media users seeking a social influencer’s endorsement or 55% of radio listeners turning to a radio personality for advice
August 3, 2021
Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
April 27, 2021
Americans can’t wait to get back to life before Covid. And that includes spending a sizeable chunk of all that money they haven’t been spending. A […]
June 18, 2020
Sports has never witnessed anything like September 2020. If all goes as planned, NFL Football will be playing regular season games at the same time as […]
January 14, 2020
That crazy idea you just had for a radio commercial made you laugh out loud. It’ll drive your rivals crazy that they didn’t think of it […]
October 23, 2019
On a recent episode of The Rush Limbaugh Show, America’s most listened to radio program, a listener in Oklahoma offered advice to the popular talk host. […]
August 26, 2019
Veteran radio programmer John Sebastian is launching a new radio format called “The Wow Factor,” targeting the 55-72 Baby Boomer demo. Will stations carry it? Will […]
July 21, 2019
Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes. In radio advertising, the reasons behind a radio […]
June 25, 2019
Every good marketer knows you need a clear target – and specific, measurable goals – to craft an effective advertising message and manage an accountable media […]