Since 1993, we’ve worked with Fortune 500 companies, direct marketers, retail consumer brands and dot com visionaries to create and manage their radio campaigns.
Frito-Lay hired TRA to launch a new product in select southeastern markets. Local radio promotions were created and placed to integrate the product into on-air programming, driving traffic to retail partners who supported the launch in-store.
Testing first on the local level, iContact grew its radio footprint to a national presence using all major platforms of radio. With its top competitor spending far more, TRA leveraged creativity, relationships and negotiating skills to uncover opportunities for iContact to stake its claim on prime properties and deliver qualified leads.
The Radio Agency created and placed the radio launch of Webex, Cisco Systems’ online meeting solution. Managing and optimizing Webex’s return on investment, this B-to-B campaign quickly achieved its target metrics and scaled successfully across multiple radio platforms.
For multiple seasons, Sony tapped TRA to launch its “MLB: The Show” baseball game for PlayStation. Without a media buy, TRA secured promotions on top-rated stations in top-rated markets to let listeners “Win It Before You Can Buy It,” leveraging our media connections for prime time placement.
Life Line Screening
Marketing out-of-pocket health screenings to Adults 50+ was a challenge tackled by testing creative approaches across properties that efficiently delivered this demographic. Tightly-structured tests brought the metrics for this campaign into profitability, delivering “free branding” along with a successful direct response campaign.
CINTAS, the leader in uniform rentals, hired TRA to launch its new apparel rental partnership with Carhartt. CINTAS claimed this national terrestrial, satellite, Pandora and Internet radio campaign fueled the most successful new product launch in company history.
One of America’s leading and most respected debt management companies chose TRA to launch its national radio campaign to complement its TV presence. Managing and optimizing results, CareOne’s radio test evolved to include terrestrial radio networks and satellite, delivering DR results as well as a consistent brand message.
Food Network has used TRA for six years to launch premieres and promote the return of fan-favorite shows. TRA found radio personalities that were “foodies” and leveraged their market influence to boost ratings for Food Network programs. Live interviews and listener trips to the FN kitchen helped make these promotions successful.
Vistaprint tapped TRA to market a variety of offers to business-to-business targets in specific local markets. That effort grew into a national campaign on SiriusXM Satellite Radio, with TRA working closely with the media to measure and maximize results.
Travelocity’s full-service ad agency hired TRA to create and place radio promotions in 17 cities to promote Travelocity’s semi-annual cruise sale. When web traffic and sales spiked in those radio promotion markets, this semi-annual campaign became a regular part of Travelocity’s marketing program.
Campbell’s hired TRA to promote the fact that 25 of their Healthy Request Soups were approved “heart healthy” by the American Heart Association. To cost-effectively target a mass audience of Adults 50+, TRA created a healthy lifestyle-themed network radio promotion lasting three weeks and generating more than 10MM impressions.
Through a combination of direct response media buys, local market promotions and event sponsorships, TRA helped Westwood College leverage the power of terrestrial and Internet streaming radio to achieve enrollment goals for their career-focused education programs at brick-and-mortar locations in seven major markets.